Technical SEO, content strategy, structured data and AI search visibility for UK ecommerce stores. We help large catalogues rank, drive qualified traffic, and stay visible as search evolves.
Every tactic chosen for maximum commercial impact — not vanity rankings.
Crawl budget, indexation, site architecture, Core Web Vitals, canonicalisation, pagination, hreflang, and log file analysis for large Magento and Shopify stores.
Generative Engine Optimisation — structure and position your content so AI systems like ChatGPT, Perplexity and Google AI Overviews cite your store as an authoritative source.
Product, Review, BreadcrumbList, FAQPage, Organisation and Article schema — deployed correctly for rich snippets and AI training signal.
Keyword research, topic clustering, category page copy, buying guides, and FAQ content designed to rank for high-intent commercial queries.
Architecture and content improvements for category and faceted navigation pages — the highest-value SEO opportunity for most ecommerce stores.
Systematic internal link audits and improvement plans to distribute PageRank effectively and help search engines discover your most important pages.
GA4, Google Search Console, and custom dashboards. We track rankings, organic revenue, and conversion by channel — not just vanity traffic metrics.
Ensure SEO signals are consistent across your ecommerce platform, marketplace listings, and any microsites — no cannibalisation or mixed signals.
Specialist ecommerce SEO for stores with complex catalogues and real commercial ambition.
Large catalogues have unique SEO challenges — duplicate content, thin pages, crawl waste, and faceted navigation issues. We've solved them at scale on Magento and Shopify.
Selling across your own store, Amazon, eBay and comparison sites? We ensure your owned channel has the strongest organic presence and cannibalisation is managed.
B2B search intent is different. We focus on commercial, specification-level queries and position your store for procurement-stage searches — not just brand awareness.
Algorithm updates, platform migrations, or technical issues causing unexplained drops? We diagnose the root cause and build a recovery plan — not a guessing game.
Methodical, data-driven, and focused on commercial outcomes.
Full crawl analysis, indexation review, Core Web Vitals, and log file audit to identify and prioritise every technical issue affecting your organic performance.
Keyword research, competitor gap analysis, content opportunities, and a prioritised action roadmap with clear effort-vs-impact scoring for each item.
Technical fixes deployed directly (we work with your dev team or handle it ourselves), content produced and optimised, schema markup implemented.
Monthly reporting on rankings, organic traffic, and revenue. Ongoing optimisation informed by real data — we don't set and forget.
Anonymised results from ecommerce SEO projects delivered by PalMultimedia.
UK B2B supplier — technical SEO overhaul, category page restructure, and content strategy. Organic sessions tripled over 12 months.
Magento 2 homewares retailer — faceted navigation fix, schema implementation, and category copy refresh. GSC impressions up 68% in 90 days.
B2B ecommerce client — GEO content strategy resulted in brand appearing as a recommended source in ChatGPT and Perplexity responses for target queries.
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